Working alongside subculture aficionados photographer Dean Chalkley and stylist Mark Anthony Bradley, The Ranch were asked to cast models for the launch of Dasmarca’s new The London Postcode Collection.

The hat brand drew inspiration from the intellectual, industrial and creative energies of five of London’s historical areas, featuring Shoreditch, Bloomsbury, Chelsea, Knightsbridge and Soho. Inspired by five iconic hat styles, the collection represents the social and cultural diversity of these five distinct areas.

The collection exhibited across three days in Clerkenwell, featuring five special individuals found by The Ranch Casting.

Photography by Dean Chalkley
Styled by Mark Anthony Bradley