The Ranch Casting took to the streets to search high and low for real people for Merc‘s AW15 collection.

With a stress on authenticity and personality, it was important to our client and ourselves that we found individuals that embodied the brand. Eight characters where cast in total to produce this amazing set of images.

Our work with Merc has continued with a fantastic AW16 collection shoot which will be released in the latter part of this year. Watch this space…