The Ranch were asked to cast a cyclist to promote the new safety feature on the Santander bikes to make night time cycling more popular, which is part of Transport For London (TFL)’s campaign.

There are an incredible 3.2 billion miles cycled on our roads every year and cycle safety is incredibly important. By the end of summer, there’s going to be over 11,000 bikes fitted with these safety lights, aiming to reduce the risk that cyclists face on the dangerous roads of London. The Ranch Casting agency were glad to be apart of spreading the word!

Photography by Ben Stockley at Siobhan Squire Agency